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Google has made numerous changes to auto-complete, news, fact-checking, knowledge panels, detection of the latest news, and more.
Google has announced and summarized many of the changes and updates it has made to Google in the last year. The BERT update, combined with language processing, makes changes to Google Search, Google News, auto-fill, factual checks.
The goal of Google is to provide search results that are not only as relevant as possible but also as reliable as possible. In some cases, reliability is more important for Google, especially in times of pandemic, when reliable information is needed.
What has changed in Google BERT?
All changes to BERT, Google has made over the years rather than introducing new products or features. Here are the latest amendments and changes that the company highlighted last year:
- Automatic policy change around elections.
- Use Google BERT in full messaging relationships to better match verified information with history.
- In 2020, control labels displayed more than 4 billion times.
- Google works closely with Wikipedia to detect and remove vandalism that Google can use in the knowledge panels.
- Google is now able to detect the most recent queries in a string a few minutes.
BERT and better verification of facts
Google is now using BERT, one of its linguistic artificial intelligence models, to better understand if stories in the full Google News area are reliable in terms of facts on the web. In a way, Google may see links between articles and the verified fact database to better match the fact verification with the history. In a sense, it helps to understand whether the verification of the facts is related to the main topic of the stories.
A running update that uses BERT’s understanding models improves the match between messages and available factual verifications. These systems can better understand whether the factual verification statement is related to the main subject of history and disclose these verifications more visibly in Full Coverage, a message function that provides a complete picture of how history is reported from different sources. Full Coverage displays the most important headlines from various sources, videos, local messages, frequently asked questions answers, social comments, and a timeline with stories.
Google can now detect the most recent queries within a few minutes of publishing them. In the past, Google could have taken over 40 minutes. Such recent queries have sometimes revealed inaccurate information in the past. Now Google can detect the latest news much faster and thus increase the display for these queries at an early stage – in this case more reliable results that match ETA. Google should be expected to provide more accurate and reliable information about the latest news.
In terms of choices, but also in other areas, Google is going to take a more conservative approach when it comes to the suggestions it shows autocomplete. Google is more likely to not show a suggestion autocomplete mode than to show an inaccurate suggestion. Therefore, for elections and some other areas, Google may display fewer suggestions than more.
Google has expanded its election-related autocomplete rules and will remove predictions that could be construed as claims against candidates or a political party.
Google so far in 2020. The controllable has been displayed over 4billion times in search results. Google has confirmed that this is more times than Google has shown this check label in all of 2019. Over the past few years, Google has expanded the news label to news, search, images, and other areas.
Knowledge Graph and Wikipedia. Google is investing heavily alongside Wikipedia to detect and mitigateWikipedia vandalism. Since Google very often sources Wikipedia for its knowledge panels and recommended snippets, Google encourages you to make sure that these Wikipedia entries are reliable and accurate. To complementWikipedia’s systems, Google has added security and detection systems to prevent potentially inaccurate information from appearing in knowledge panels. On rare occasions, incidents of vandalism may get through on Wikipedia.Only a small portion of the changes from Wikipedia are potential vandalism. It has refined the systems so that they now detect 99 percent of such cases. If such problems do arise, Wikipedia has policies in place to quickly take action to resolve them. To further support the Wikipedia community, the WikiLoopprogram was created last year with several editing tools focused on quality content. Data from Google’sdiscovery systems are shared, which community members can use to discover new insights.
Quality indicators and guidelines
Google explained that many of the tests and criteria are listed in the search quality metrics guidelines. Google documents there their goals for search results, which types of queries require higher levels of authoritative and credible sources, and which do not. Google trains its query classifiers to understand whether a query falls into the YMYL category. New issues arise, Google systems are ready to handle these queries.
Credibility in health and choices
Google had to determine what reliable and high quality, directly drive their search quality metrics. Google takes the feedback in the quality reviewer tips and feeds it into learning systems models to send that feedback to its engineers to improve search in general. Again, Google does not use these metrics directly in search, and these ratings as not directly affect the search rankings of individual queries or sites.
Google has over 10,000 evaluators worldwide to get a representative picture of all search engines. These evaluators rate search results based on these quality cues.
Google is constantly improving google Search to improve the quality, relevance, reliability, and accuracy of searches. This means that you need to constantly improve our website to provide the highest quality, more relevant, reliable, and accurate content and user experience.
Nothing specific is changing in Google search today, but in the long run, you can see what changes have been and will be made.