E-commerce store product page20 November 2020
State of AI in 20207 December 2020
If you have a good site, great products, tricky content, and still have a high rejection rate, you must know that something is happening.
The high rejection rate really discourages, and it is worth to know:
- Why did your customers reach the end of your sales funnel without actually taking the last step in the register?
- Why do they click the back button after the page is displaying?
- Why do they go to another site after viewing your store?
Recent statistics show that the average rejection rate in e-commerce stores is over 45%. By reducing your own rejection rate, you will not only increase customer engagement but also increase sales and SEO.
Here are our tips on how to reduce the rejection rate of the site.
What do we mean by the rejection rate?
For clarity, let us first agree what we mean by the “rejection rate” before we continue. Google defines ” rejection” as “a single page session on your site”. In other words, when a user clicks on your site and then leaves the site without doing anything else. So “rejection rate” is the total number of people entering your store and then immediately exit, even without looking at what’s in the store.
Optimize the on-screen content of the page
For web sites, the “portion of the page that is seen on the screen” refers to the top of the web pages that visitors see without having to scroll down.
What shoppers see when they first come to your site is really important. This plays a major role in determining whether they click or continue to browse other parts of your site.
Here are a few simple things you can do to optimize the content of your home page on your screen, including:
- A catchy and informative header at the top of the page
- a strong and informative subhead that contains the body of the message. This is where you show visitors why they should be doing a spin, and you are likely to show your unique point of sale.
- Attach the Call-To-Action button. This should be a click button that encourages customers to use your site in some way by asking them to “subscribe”, “Buy now”, “Read more” or “learn more”.
- Use eye-catching images. A good picture appeals to customers when words are sometimes impossible.
- Present special discounts or offers. Current sales or new customer benefits or free shipping expenses. Normally this information is presented as a banner.
Make sure there is the opportunity of browsing your web pages
Evidence shows that most people are browsing the website instead of reading it in its entirety. So if most people do it, why not follow this habit by creating easy-to-read pages that are also pleasant to the eye?
Here are some things you can do to create a scan-enabled web page:
- Concise and attractive headings – to be short and catching.
- Split text into blocks – a page with a large amount of text is disincentive and cannot be scanned, so split the text into smaller portions anchored in the headers.
- Calls to Action easy to find and identify – you need to make it as easy as possible to encourage visitors to do what you want and the call-to-action buttons to be clear.
- Use lists in your blog posts – lists are easy to view and recall, making them is much more effective for visitors. In addition, it is another way to divide large parts of the text.
- Avoid too much detail – page scanners are looking for a quick and easy version of things, so keep this in mind when you’re setting up your page. Leave a detailed explanation for the post on a blog or other website.
- Space is your friend – creating a white space is a popular tactic to prevent large blocks of text from overwhelming guests, which can cause them to reflect on your side.
- Highlight your text with bold, italic, color, and highlights. Eye-catching, helps you to break text and pay attention to what your scanners are looking at.
Use the images on your site
We’ve already mentioned the importance of using good pictures on your home page in the on-screen section of the page, but it is also important to use the right images across the site to keep users engaged for longer.
Images are not only to make your site look nice – they are another way to illustrate important ideas, highlight calls for action, present products, and provide key information to customers.
Here are some tips on how to get the most out of your images on the site:
- Don’t be afraid to use high quality pictures
- Invest in a professional photographer with proven photo-taking experience for e-commerce owners.
- Optimize your images. This helps to speed up the loading of the web page, which is a well-known element in maintaining healthy rejection rates.
- Choose images that illustrate your brand’s personality to make visitors more likely to identify and interact with them.
Using pop-ups on the site has advantages and disadvantages. In some cases, they may work. For example, they are effective in:
- Paying attention to special offers.
- Ad of upcoming sales.
- Encourage visitors to sign up for your newsletter.
Because of this, pop-ups can also affect the rejection rate. If you are using pop-ups, make sure they are well designed and as discreet as you can.
Direct the motion to the appropriate keywords
Optimizing the site for relevant keywords plays an important role in the overall rate of denial of the site. If you are moving to keywords that are loosely related to your content or are completely unrelated, so when you reach your site, people who are searching for it, will find that its content is not what they are looking for.
So, one of the best ways to reduce the rejection rate is to direct the right keywords to the type of content you have on your websites.
By implementing these suggestions on your site, you will be better connected with your customers and hopefully stop them, which should help you grow your sales.