WORDPRESS Trends 202115 February 2021
Recommerce – used items come back to favor15 March 2021
Creating a good Landing Page takes some work.
You need to teach how to create a good landing page that gives customers what they want. This means going beyond simply designing a page.
What is a Landing Page?
A Landing Page or simply a landing page is a web page that visitors come to for a specific purpose, which may be together with their information or convert them to a specific action such as buying, subscribing to a service or product, or filling out a contact form.
The purpose of a landing page is to convert visitors or collect information in exchange for something so that you can then use that data for marketing or sales purposes.
Advantages of effective landingpages
In addition to increased conversions, effective landing pages have several benefits.
Obtaining SEO ranking
Landing pages are created for a specific set of search terms. They are also promoted using GoogleAdwords and other paid boosting methods. Both of these move your landing page up in the rankings and provide a product, promotion, or sale to people searching for similar topics.
Promoting an upcoming product or sale
A Landing Page focuses on a single promotion, product, or sale. It is outside of your site’s taxonomy and exists solely to convey a single message. This is good for several reasons:
- Moves one specific sales or marketing objective to the forefront for higher conversions
- It gives you the ability to isolate and track the success of a specific product, target, or set of keywords.
The purchase/subscription process becomes more efficient
A high-converting landing page improves performance. Instead of people coming across your call to action somewhere on the right side of the pages or on your homepage, they find it right on your landing page and go on to subscribe, signup, buy or join.
Landing Page – essential elements
It’s also worth finding out what the essential elements of a good landing page are.
The headline is where it all starts -interest, attention, and understanding. It’s what compels the visitor to stay and learn more about what you offer – or not.
Here’s what he needs to accomplish:
- The headline should grab the reader’s attention.
- The headline should let the reader know what the product or service is about.
- The headline should be short. Never use more than 20 words, preferably limit it to 10.
It’s also worth noting that if your headline complements an image that explains your product or service, you don’t need to go into such detail.
Another element needed to create an effective landing page is the subtitle.
If the headline makes the visitor come to the page, then the subheadline should make them stay. Together, these pieces of text add up to two big pluses for a landing page.
Here’s what to keep in mind when creating your own:
- Usually, a compelling subheading is placed directly below the main headline.
- The subtitle should include an element of persuasion.
- The subheading can be a little deeper and more detailed than the main heading.
Visual content is an essential element of functioning landing pages. In fact, the brain processes images much faster than text. Therefore, the images on your landing page will have an immediate impact on your visitors.
What should the pictures be?
- Photos should be large.
- Photos should relate to your product or service. If you’re selling a physical product, it’s important that your landing page includes a picture of the product.
- If you are selling a service, the main purpose of the image should be to attract attention and demonstrate relevance to the visitor.
- Photos must be of high quality.
- When deciding on content, focus on high quality, relevant visual elements.
Your landing page must present what you offer. After all, if a potential customer doesn’t understand what your product or service is all about, you’ve lost them. Therefore, a simple explanation is crucial.
However, you approach your explanation, keep the following points in mind:
- Your explanation can be integrated into the headline or completely separate.
- The explanation should be benefit-oriented.
- The explanation does not necessarily have to be separate from the heading and subheading.
So for most landing pages, it’s best to keep it simple. Your main priority should always be clarity of explanation.
Some of the most compelling landing pages have a variety of contact methods including a phone number, physical address, email address, and contact form.
Here’s what to keep in mind when adding contact information to your landing page:
- Ensure that you are a real company. Usually, a physical address and a phone number will suffice.
- Live chats presented in a pop-up window can be helpful but are not a necessity.
Customers love guarantees. A guarantee, no matter what it is or how it is presented, can help users feel more confident on your landing page.
Call to action – CTA
To create a high-converting landing page, then the most important element is the call to action. No element mentioned in this article is as important as the call to action. After all, it’s the element that the rest of the content on the page is designed to draw visitors’ attention to. It is what ultimately converts visitors into customers.
Right to the point
Your visitors won’t make any effort, so when a potential customer arrives on your landing page, you only have a moment to grab their attention.
These are the questions your ideal landing page should answer for visitors almost immediately:
- Why am I here?
- How do I get what I’m here for?
- Why should I feel comfortable answering this call to action?
- Large blocks of text with small spaces
- Using more than one or two suitable images
- Attempting to sell an additional unrelated offer
Once you have attracted visitors to the site to take action. So don’t let them get away. Limit the number of possible “exits” from the page and center the navigation on the task at hand: completing a form, describing a service, subscribing to a product or service, etc.
Approval by the community
Nothing works as well as examples and recommendations. This is especially true for landing pages. If a particular product or service you offer has received positive comments on social or consumer media, review websites, consider adding some to your landing page.
Your social proof can come in many forms as long as it remains relevant: customer testimonials, customer case studies, user count charts, etc.
To maximize trust, consider making these comments clickable so readers can see them in their original location. Honesty is the best way to build trust.
If you are creating a landing page to gather information to turn your visitors into potential customers, it is necessary to add a form to the landing page.
A good form must include 4 basic things:
Since nothing replaces experience, do A / B testing on your LP. By doing regular testing, you’ll identify friction points and greatly improve your conversion rate. A/B testing allows you to simultaneously compare two versions of the same landing page and identify which elements are working and which are holding you back.
Creating efficient landing pages is both an art and a science. Some techniques may work well in one scenario. There is no single formula that will always work 100% of the time. The good news is that there are a few basic rules. These are proven tactics that have worked for years, regardless of trends and changes.
Keep things nice and simple. Tips can help visitors understand exactly what you want them to do on each page. And if you can make them an offer they can’t refuse, your conversion rates should increase quickly.